An increasing number of public companies use Facebook to supplement their marketing and communications efforts, but a handful of applications can turn a Facebook page into an investor relations hub.
Scribd – Scribd lets you easily upload and share presentations, fact sheets or other investor materials to your Facebook page. This application supports PDF, DOC, XLS, JPG, and PPT files. Best of all, the Scribd application allows your followers to view and download your documents without leaving your Facebook page.
NetworkedBlogs – The NetworkedBlogs app connects your corporate blog to your Facebook page by automatically posting new blog posts. It supports multiple blogs, RSS and ATOM feeds, and Facebook pages. The application pulls in the title of the blog post, the first picture in the post, and the first few lines of the post.
ContactMe – Unless your IRO is a page admin, Facebook won’t notify them of any IR-related inquiries through Facebook. Using the ContactMe app, you can create a custom contact form that sends those inquiries to an email address of your choice. Premium features include an auto-responder and text message notifications.
More applications – including Twitter, YouTube and Facebook’s Events calendar – keep your followers connected to your company. With the right tools, your Facebook page can become a secondary IR site, filled with valuable information about your company.
Are you using Facebook for investor relations? Which apps have you added to your Facebook page?